Planning Board OKs JBG's New Woodmont East Plans

JBG Companies on Thursday received unanimous support from the Montgomery County Planning Board for its amended Woodmont East plans that more than double the lot size and revive a previously eliminated hotel.

JBG already planned to build in the same block at 7200 Woodmont Avenue, located between Elm Street and Bethesda Avenue. Shalom Baranes Associates designed the project with landscape design by Oehme van Sweden Landscape Architects.

Plans for the new section involve constructing two additional floors of office space on the existing Artery Building, adding retail space along the ground level, and building a new 182,950 s.f. hotel.

The hotel (center) and office/retail space along Bethesda Avenue

Amended plans also add 168,950 s.f. of office space, 25,088 s.f. of retail space and eliminate 22,974 s.f. of space for the 210 residential units.

Incorporation of the Capital Crescent Trail (mostly the alternate route along Bethesda Avenue) continued to raise concerns for the Board. Some feared that the increased foot traffic along Bethesda Avenue could create safety and logistical problems for trail users. But they ultimately were satisfied with the plan to use landscaping, curbs, outdoor dining areas and pavement changes to separate the sidewalk from the trail.

Trail construction hinges on the future Purple Line, Lot 31, and third-phase construction. All parties agreed that if the trail benchmarks are reached after construction of the second phase and before the third phase starts, the company can choose to either build the trail or pay the county to do it.

The Board did not raise any significant concerns with the rest of the plan. If fully constructed, Woodmont East would provide a link extending the revamped downtown area.

JBG's Holly Hull said the development is "extending and celebrating Bethesda Row."

Woodmont East will focus on the pedestrian experiences, presenters said. Following the lead of Bethesda Row, the sidewalks will be next to retail spaces. Outdoor dining will be pushed way from the buildings to keep the sidewalks clear. Artistic benches scattered throughout the property offer a place to "lounge." And building setbacks will give the appearance of low building heights.

Robert Sponseller, principal at Shalom Baranes Associates, said they strayed from the standard approach in designing this project. "We have designed from the public space up."

When completed, Woodmont East will have more than 1 million square feet of new and repurposed office, retail, residential and hotel space. Construction could start as early as 2013.

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Downtown Bethesda Project Heads Back to Planning Board

A hotel is back in the plans for Woodmont East, the long-planned JBG Companies development on Bethesda Row, if the Montgomery County Planning Board accepts the latest amendments to allow redevelopment of an additional site -- Artery Plaza -- that is an existing 11-story office building at 7200 Wisconsin Ave.

New plans include a hotel with as many as 230 rooms along with additional retail and office space, to be considered by the planning board during the April 12 hearing. JBG nixed plans for a hotel in 2009 because of market trends, instead designating the area as office space.

The County already approved the Project Plan and Preliminary Plan in 2008, and approved an amendment to those plans in 2009. The board also approved the site plan in 2009.

JBG now proposes another amendment to allow additional development of an adjacent site. Total development including new and existing space now could include the hotel, 81,165 s.f. of retail space, 755,739 s.f. of office space, and 210 residential units (with 12.5 percent MPDUs), according to the revised staff report prepared for the hearing. The additional property brings the site to 5.82 acres with 4.85 acres available for developing the more than 1.2 million square foot project.

2009 rendering of Woodmont East

Matthew Blocher, Senior Vice President at JBG, said the company is unable to discuss the project until after the hearing.

But according to the staff report, proposed construction will take place in three phases with some office and retail space created in all three phases. Residential units will be built in the first phase. The hotel will follow in the second phase. The third phase entails redeveloping the Artery building with two upper floors of office space and ground-floor retail.

Federal Realty Investment Trust (FRT), owners of half the Woodmont site, partnered with JBG for the development project designed by Shalom Baranes Architects.

The planning board is no stranger to Woodmont East proposals. The board first heard plans for the site in 2007, at which time it denied the application for further consideration of the project’s impact on Capital Crescent Trail. The developers agreed to reroute the path along Bethesda Avenue.

Other concerns included the impact on buildings already onsite. The new staff report states only a stand-alone restaurant and an office building fronting on Bethesda Avenue will be removed, while Landmarks' theater will remain. Already approved plans call for third-phase construction of residential space to replace an existing parking deck.

Staff-recommended conditions on approval of the new amendments still include specific measures to keep the trail open during construction, provide an alternate route and install signs to guide trail users. Other conditions in the report require a green roof, LEED Rating Certification with an effort to achieve LEED Silver, and traffic mitigation measures. This will take place directly across the street from redevelopment of the parking lot into condos and apartments.

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