Saturday, September 4, 2010

The supermarket wars rage on, now with a new competitor. The poor man's Trader Joe's is coming to Ward Five next week, as discount grocer chain ALDI will break ground on what is set to become their first store in the District of Columbia. Work will officially begin on September 7th at 901 17th Street, NE; ALDI executives will be joined by Ward 5 Councilmen Harry Thomas Jr. to celebrate the good news. ALDI summarizes their unique business model as this: "A select assortment discount grocer featuring its own ALDI select brands, ALDI applies smart and efficient operational and business practices to save more than 20 million monthly customers up to 50 percent on their grocery bill." With limited shelving, and most products displayed on the same wooden pallets they're shipped on, it seems as if the end product will be the less complicated, groceries-only version of Costco.
As it is now

Looking more like Soviet Safeway here


Although it may be tempting to poke fun at the grocer as the District becomes overpopulated with gourmet supermarkets, it will likely be a vast improvement upon the "UnSafeway" just next door. With a neglected Safeway on Rhode Island Avenue shut down earlier this year, it is clear that northeast has not received anything like the attention from grocers lavished on northwest. In Germany, where ALDI originated, the chain was once sneered at and dismissed as a low-quality, thrifty-alternative for impoverished shoppers, but has now gained momentum as hip and simplified shopping for the parsimonious. Future customers be warned however, you must come armed with a quarter (redeemed upon return of the grocery cart), and cash or a debit card (credit cards not accepted). Customers are also required to pay for the grocery bags they use, so bring your own reusable cloth sacks to save time, money, and the environment.

The new store should look something like this
Since their business philosophy is a no-frills shopping experience that focuses on cutting costs and passing the savings onto the customer, it's hard to imagine the architecture being inspirational. And like the majority of ALDI's business relationships, they've contracted with a single entity, ADP Engineering and Architecture, to bring their new stores across the country to life. No official construction timeline has been published, but it is expected the turn around will be fairly short. The need for better shopping options in the area certainly remains strong.

Washington D.C. Real Estate Development News

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